Beauty e-commerce influencer Austin Li (Li Jiaqi), part of a generation of younger Chinese people who know little of the June 4, 1989, Tiananmen massacre, displayed a tank-shaped ice-cream dessert on his livestream on Jun. 3, one day ahead of the 33rd anniversary of the crackdown. Censors pulled the plug immediately, and the cosmetics pitchman known to 40 million followers as “Lipstick Brother” hasn’t returned. Li was not any kind of activist and his predicament shows how successfully Beijing has suppressed knowledge of the watershed event.